Education

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    Decoding natural product ingredients.

    A guide to ingredient safety and transparency. Introduction: Why understanding ingredients is important (but isn’t simple) You want to know what’s going on your skin and in your body. That’s smart. That’s responsible. That’s you taking ownership of your health. But here’s the truth: ingredient safety isn’t black and white. There isn’t a single authority…

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    Simple formulas work better. Here’s why.

    We get asked a lot why we don’t add this herb or that ingredient to some of our products. “Have you thought about adding rose hip oil to the face cream?”“Why don’t you put adaptogens in everything?”“Wouldn’t lavender make this better?” The answer is usually the same: because it doesn’t need to be there. In…

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